{"id":2549,"guid_nom":"9810a086-a304-11e1-820f-5ef3fc5021fb","isbn":"","nomcode":"ITD000000000204786","title":"Основы контентной стратегии","publisher":"Технологии развития ООО","is_deleted":false,"first_seen_at":"2026-10-09T08:21:46.693017Z","updated_at":"2026-10-09T08:36:14.757204Z","annotation":"","sales_text":"Как создавать качественный контент и управлять им — ответы профессионального контент-стратега","raw":{"PDF":[],"RIN":"","CERT":[],"GUID":"9810a0a8-a304-11e1-820f-5ef3fc5021fb","ISBN":"","NAME":"Основы контентной стратегии","CICLE":[],"DIVID":{"GUID":"00000000-0000-0000-0000-000000000000"},"EDFUL":2000,"LDATE":"18.05.2012","MEDIA":"","NICHE":{"GUID":"e6408190-4f03-11e0-a01d-001a64231342","NAME":"ЭКОНОМИКА. БИЗНЕС.","OWNER_GUID":"e009c820-4f03-11e0-a01d-001a64231342"},"PAGES":"128","PAPER":"","P_BOX":"false","SCOVR":"","SDATE":"18.05.2012","SERIE":{"GUID":"bcaf9e33-d6ee-11e1-8207-5ef3fc5021fb","NAME":"Бук Апарт"},"SGMNT":{"GUID":"e009c820-4f03-11e0-a01d-001a64231342","NAME":"ПРОФЕССИОНАЛЬНАЯ И НАУЧНАЯ ЛИТЕРАТУРА. ДЕЛОВАЯ ЛИТЕРАТУРА (ПРЛ)"},"SIZES":{"DEPTH":240,"WIDTH":"","HEIGHT":170,"KARTON":{"WIDTH":"","HEIGHT":""},"WEIGHT":244},"SUPER":"false","TIRAJ":[{"GUID":"9810a0b0-a304-11e1-820f-5ef3fc5021fb","PLAN_DATE":"","TIRAJ_CODE":"00000099121","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"18.05.2012","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""},{"GUID":"9810a0b9-a304-11e1-820f-5ef3fc5021fb","PLAN_DATE":"","TIRAJ_CODE":"00000099120","TIRAJ_TYPE":"О","FAKTICHESKAYA_DATA":"18.05.2012","SOGLASOVANNAYA_DATA":"","PLAN_DATE_TREBUEMAYA":"","PLAN_VYPUSKA_OSN_TIR":"","TIRAJ_DT_RAZR_V_PECHAT":""}],"AUTHOR":[],"COVERS":{"cover1":{"H":301,"W":200,"DPI":"300x300","LINK":"https://cdn.eksmo.ru/v2/ITD000000000204786/COVER/cover1.jpg","SIZE":"65603","MTIME":"2017-10-27 12:00:41"}},"FOLDER":{"GUID":"e7dd83c5-b786-4273-a6db-46af77d2891e","NAME":"Книги Миф"},"FORMAT":{"GUID":"00000000-0000-0000-0000-000000000000"},"IS_DEL":"Нет","TARGET":{"GUID":"00000000-0000-0000-0000-000000000000"},"ZAPRET":false,"NOMCODE":"ITD000000000204786","SUBJECT":{"GUID":"e64081da-4f03-11e0-a01d-001a64231342","NAME":"МАРКЕТИНГ. РЕКЛАМА. PR","OWNER_GUID":"e6408190-4f03-11e0-a01d-001a64231342"},"TOM_NUM":"","FA_GROUP":"","FA_MONTH":"","GUID_NOM":"9810a086-a304-11e1-820f-5ef3fc5021fb","ISBN_DIG":"","NOMGROUP":"УстаревшийАссортимент","PRODCODE":"00000099797","AGE_GROUP":{"GUID":"00000000-0000-0000-0000-000000000000"},"ANNOTACIA":"","EKSMO_RDC":"Эксмо","PROD_TEXT":"Как создавать качественный контент и управлять им — ответы профессионального контент-стратега","PUBLISHER":{"GUID":"25001fa8-6043-11e0-9747-001a64231342","NAME":"Технологии развития ООО"},"REMAINDER":{"TOTAL":"нет"},"ZVEZDNOST":"","CODE_TNVED":"4901990000","DEPARTMENT":{"GUID":"00000000-0000-0000-0000-000000000000"},"FA_COMMENT":"","VID_PROIZV":"","IZDAT_BRAND":{"GUID":"dfd18a73-d418-11e3-a44f-5ef3fc5021a7","NAME":"Манн, Иванов и Фербер ООО"},"PRODUCT_VID":{"GUID":"a791ba7e-4f06-11e0-a01d-001a64231342","NAME":"Книга"},"AUTHOR_COVER":"","POSLE_OBREZA":"x","TIP_KORESHKA":"","LAST_STANDART":"14","PEREPLET_TYPE":{"GUID":"00000000-0000-0000-0000-000000000000"},"NAME_FOR_PRICE":"Основы контентной стратегии","PREDZAKAZ_SOAP":"N","VID_SKREPLENIYA":"","AUTHOR_FOR_PRICE":"Киссейн Э.","TSELOFANIROVANIE":"false","IS_ZAPRET_PREVIEW":"Нет","ZAPRET_PO_KANALAM":[],"GOD_PERVOGO_IZDANIYA":"0","VOZRASTNOE_OGRANICHENIE":"","ZAPRET_PRODAJ_DATA_SNIATIYA":""},"assets":[{"id":10486,"kind":"cover","source_url":"https://cdn.eksmo.ru/v2/ITD000000000204786/COVER/cover1.jpg","raw_value":"{\"details\": {\"DPI\": \"300x300\", \"H\": 301, \"LINK\": \"https://cdn.eksmo.ru/v2/ITD000000000204786/COVER/cover1.jpg\", \"MTIME\": \"2017-10-27 12:00:41\", \"SIZE\": \"65603\", \"W\": 200}, \"variant\": \"cover1\"}","status":"downloaded","sha256":"b3e8f8c1c147de26ccf1204658b17958479dfe31a2e0890911db06a7dda99305","last_error":null}]}